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  Business Agility: Agility refers to as an ability to move quickly and easily. But in a business context; agility is the ability of a business to rapidly adapt to market and environmental changes in productive and cost-effective ways. Business agility is the outcome of Business Intelligence (BI). Business agility is concerned with the adaption and evolution of values, behaviors and capabilities. These enable business and individual to be more adaptive, creative and resilient when dealing with complexity, uncertainty and changes leading to better outcome. An agile business is able to respond quickly and effectively to opportunities and threats found in its internal and external environment. Why Agility in Business ? No one has the 100% sure about the future, so the future itself is unpredictable, and with very fast growing of technology; so many things become uncertainty to our needs and requirements. Therefore, an agile business can be able to adapt faster, delivering ...

  Business Requirements Vs Functional Requirements:   Everything done in business is aiming at making the business more profitable. But the issue is not having many projects and activities in a business, and instead of; a business has to conduct only the projects and activities that it actually needs.   In a science of business management known as Business Intelligence (BI); everything is under control. However, there are some concepts are still confusing in this scope. Business Requirements and Functional Requirements are still confusing simply because they are very closely related to each other but they are not actually the same. “Our customers will get a free delivery for each purchase” and “We need to offer our customers a free delivery”. These two statements look alike but also different. The first statement shows the implementation or action while second statement shows the suggestion or opinion. What is Business requirements ? It is what define or describ...

  6 Common Digital Marketing Mistakes you should Avoid:   Digital marketing has a great impact on many business activities achievement now days. But because it is still a baby, many marketers are still making mistakes in using digital marketing properly for the better and expected outcomes and start blaming it. There are so many mistakes made by digital marketers depending on a type of marketing he or she is doing. But there are these 6 common mistakes that most digital marketers do everyday regardless of type of business. Using Clickbait It is now a normal scenario for the digital marketers to use Clickbait in in order to boost customer engagement. Clickbait is a content that put a clever spin on words to make it sound very appealing to customers. For example; One is using these words “ Don’t miss it, you will regret” although the content inside is very much common and you have probably heard about it before. This person is using clickbait to rule his or her custome...

  KPIs IN BUSINESS:   KPI stands for Key Performance Indicator which means a quantifiable measure of performance over time for a specific objective. KPIs are not Business metrics. KPIs are the key target you should track to make the most to make the impact on your strategic business outcomes. Therefore, KPIs support your business strategies to reach   your business goals outcomes and help your team to focus on what is important. Picture this; A business is aiming at acquiring new customers of older age for their new products. Therefore, a business conducts a promotion discount to each product purchased by customer of older age. There, KPI is customer of older age. Are the KPIs important ? Yes. You need KPIs in your business to support team on achieving the core business goals within time and budget. Some of benefits KPIs can offer your business; Keep your team aligned When measuring any project success in your business; KPIs keep team moving in one direction...

  Customer Relationship Management (CRM) The important issue in any business is to analyze and use every individual customer data. Most business are   full of information about their customers. Information of the customer is very important for the growth of your business profit; and that’s why is smart business each information possible to be collected from a customer is put into consideration. These information of the customers consists of different aspects such as purchase, sales, services and support calls, website visits, customers satisfaction surveys, payment interaction etc. A smart marketing team must research and have a clear picture to every contact between customer and business or company. Customer Relationship Management (CRM) is a process in which a business administers its interaction with customers, typically using data analysis to study large amount of information. CRM system involve the compilation of data which are scattered widely across the busine...

  Business Model Canvas:  Business model canvas is a shared language for describing, visualizing, assessing and changing Business models. It describes the rationale of how a business creates, delivers and capture values. Also Business canvas model helps you in understanding easily the Business Models mechanisms. Business model canvas has different components as it can be seen down here; Customers Segments Here a Pareto concept should be applied which states that; 20% of customers bring 80% of the all company or business profit. Therefore, you should segment the top three segments which provide the most revenue in your business or company. Value Proposition You are required in this component to be able to describe your products and services in a way that customers or clients must choose to buy on you and not your competitors. In this sections; the use of USPs is highly recommended. USPs briefly refers to as a Unique Selling Proposition to mean that, you must hav...