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  Customer Service Analysis:   Customer Service Analysis (CSA) is a process of splitting apart and understanding each part of services provided to a customer. Not only that but also Customer Service Analysis is a major mean of good customer service report. This means that, a business or company study careful all the services providing to the clients or customers and see if they can take a business from one level to another. Customer service is currently defined as a set of care which a customer should be given. But in business analysis level, Customer service refers to as everything which can make a customer to come back again and again. So, there are some key parts to follow in Customer Service Analysis. Understand type of customers you are serving Customers are segmented in many groups such age, gender, public status, quality and quantity. All these groups depending on the type of products you are selling. So, make sure that you understand most of your customers ...

  Business Agility: Agility refers to as an ability to move quickly and easily. But in a business context; agility is the ability of a business to rapidly adapt to market and environmental changes in productive and cost-effective ways. Business agility is the outcome of Business Intelligence (BI). Business agility is concerned with the adaption and evolution of values, behaviors and capabilities. These enable business and individual to be more adaptive, creative and resilient when dealing with complexity, uncertainty and changes leading to better outcome. An agile business is able to respond quickly and effectively to opportunities and threats found in its internal and external environment. Why Agility in Business ? No one has the 100% sure about the future, so the future itself is unpredictable, and with very fast growing of technology; so many things become uncertainty to our needs and requirements. Therefore, an agile business can be able to adapt faster, delivering ...

  Business Requirements Vs Functional Requirements:   Everything done in business is aiming at making the business more profitable. But the issue is not having many projects and activities in a business, and instead of; a business has to conduct only the projects and activities that it actually needs.   In a science of business management known as Business Intelligence (BI); everything is under control. However, there are some concepts are still confusing in this scope. Business Requirements and Functional Requirements are still confusing simply because they are very closely related to each other but they are not actually the same. “Our customers will get a free delivery for each purchase” and “We need to offer our customers a free delivery”. These two statements look alike but also different. The first statement shows the implementation or action while second statement shows the suggestion or opinion. What is Business requirements ? It is what define or describ...

  6 Common Digital Marketing Mistakes you should Avoid:   Digital marketing has a great impact on many business activities achievement now days. But because it is still a baby, many marketers are still making mistakes in using digital marketing properly for the better and expected outcomes and start blaming it. There are so many mistakes made by digital marketers depending on a type of marketing he or she is doing. But there are these 6 common mistakes that most digital marketers do everyday regardless of type of business. Using Clickbait It is now a normal scenario for the digital marketers to use Clickbait in in order to boost customer engagement. Clickbait is a content that put a clever spin on words to make it sound very appealing to customers. For example; One is using these words “ Don’t miss it, you will regret” although the content inside is very much common and you have probably heard about it before. This person is using clickbait to rule his or her custome...

  KPIs IN BUSINESS:   KPI stands for Key Performance Indicator which means a quantifiable measure of performance over time for a specific objective. KPIs are not Business metrics. KPIs are the key target you should track to make the most to make the impact on your strategic business outcomes. Therefore, KPIs support your business strategies to reach   your business goals outcomes and help your team to focus on what is important. Picture this; A business is aiming at acquiring new customers of older age for their new products. Therefore, a business conducts a promotion discount to each product purchased by customer of older age. There, KPI is customer of older age. Are the KPIs important ? Yes. You need KPIs in your business to support team on achieving the core business goals within time and budget. Some of benefits KPIs can offer your business; Keep your team aligned When measuring any project success in your business; KPIs keep team moving in one direction...

  Customer Relationship Management (CRM) The important issue in any business is to analyze and use every individual customer data. Most business are   full of information about their customers. Information of the customer is very important for the growth of your business profit; and that’s why is smart business each information possible to be collected from a customer is put into consideration. These information of the customers consists of different aspects such as purchase, sales, services and support calls, website visits, customers satisfaction surveys, payment interaction etc. A smart marketing team must research and have a clear picture to every contact between customer and business or company. Customer Relationship Management (CRM) is a process in which a business administers its interaction with customers, typically using data analysis to study large amount of information. CRM system involve the compilation of data which are scattered widely across the busine...

  Business Model Canvas:  Business model canvas is a shared language for describing, visualizing, assessing and changing Business models. It describes the rationale of how a business creates, delivers and capture values. Also Business canvas model helps you in understanding easily the Business Models mechanisms. Business model canvas has different components as it can be seen down here; Customers Segments Here a Pareto concept should be applied which states that; 20% of customers bring 80% of the all company or business profit. Therefore, you should segment the top three segments which provide the most revenue in your business or company. Value Proposition You are required in this component to be able to describe your products and services in a way that customers or clients must choose to buy on you and not your competitors. In this sections; the use of USPs is highly recommended. USPs briefly refers to as a Unique Selling Proposition to mean that, you must hav...

  BUSINESS MODEL:  Business model refers to as a company mechanism for generating profit. It identifies the products or services the business wants to sell, it identifies target market and any anticipated expenses. In Business model, one plans the appropriate mechanism to generate profit. Picture this scenario; A Business wants to sell  products and services for older people, then a business decides to use Instagram platform simply because it mostly used now days. But according to statistics, Instagram platform is mostly used by young generations. Instead of using Instagram platform, then a business should use TV shows to sell its products and services because older people love TV shows. When you have a business model, mistakes like this is noticed at a very starting moment. Also Business model is company’s or business core strategy for profitably doing business. Business models have the major levels which are pricing and costs. As Business model states itself, it s...

  Customer Retention and Cohort Analysis: For a successful business new customers are very important; but what about existing customers ? If you can’t keep the existing customers, then why do you need new customers ? There is a study shows that, companies or business which retain their customers by as low as 5% get an increase in profit by 25-95%. Therefore, you need to retain your customers to grow your business. But customers retention is not something which needs strategies or policies only, but it needs an aid of something else called Cohort Analysis. Many business people are forgetting this very important part in creating best customers retention strategies. However, why one should retain his or her customers ? A Guide Market Metrics explains that, you only have a 5-20% chance of selling to new buyers but a 60-70% chance of selling to your existing customers. As it was elaborated prior, cohort analysis is highly needed before having customer retention strategies. ...

  OLAP:  OLAP in Business Intelligence:  OLAP (Online Analytical Processing) is a software which perform multidimensional analysis of data and provide the capability for complex calculation, trends analysis and sophisticated data modeling. Most business data have multiple dimensions categories into which the data are broken down for presentation, tracking or analysis for example; sales figure might have several dimensions related to location (region, country, state) time (year, month, week, day) product (clothing, men/women, age, brand). All these dataset are stored in data warehouse in tables. Then OLAP extract data from relational dataset and reorganized into multidimensional format which enable very fast processing and insightful analysis. Why is OLAP important ? OLAP offers the following benefits and that is why OLAP is unique and special: It offers Business-multidimensional data monitoring. OLAP is useful in business since it analyze and organize ...

  BUSINESS ANALYTICS:    HISTORY Analytics have been used in business since the management exercises were put into consideration by Frederick Winslow Taylor in the late 19 th century. But analytics began to command more attention in the late 1960s when computer were used in decision support systems. Since then, analytics have changed and formed with development of Enterprise Resources Planning(ERP) system, data warehouse and other software tools and processes. In later years the Business Analytics have exploded with the introduction of computers. This change has brought analytics to a whole new level and has brought about endless possibilities. WHAT IS BUSINESS ANALYTICS? Business Analytics refers to the skills, technologies and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business Analytics focuses on developing new insight and understanding of business performance ...